Public relations in hell is a tough job but it helps if you are a good looking and chatty individual who knows how to identify the buying signals. Hell looks something like Veronica's strip in Tenerife, where an army of people want to bring you into bars, strip joints and lighten your wallet by selling other tat.
This is naked capitalism, stripped of the 'respectable' sales of high street brands and corporate 'cleanliness'. There are presumably aspects of the business here that are illegal and such illegality helps reinforce the supposed moral high ground of the established order.
The difference, however, is not as great as it seems. When the first taxes were introduced a few thousand years ago, this would have seemed like nothing more than a protection racket. Yet we accept unquestionably the divine right of national governments to impose taxes to pay for hospitals, roads, a police service and standing army. This racket certainly has it's benefits but the activity has become naturalized. The question mark has vanished.
Whether such activity is deemed legal or illegal, does not get beyond the issue of how people live off the activities of each other. People will sell to each other the essentials of life, such as water and food. This is rarely gifted. People will also play on each other affections. As any good sales person will know, it is easier to sell to someone if that person actually likes you - no matter what the product being sold is.
And of course - we all need to make a living. The blame should not always be placed on the shoulders of individuals. Narratives of legality make us focus on the actions of particular individuals and sometimes people do have to be brought to account. Still, the over all framework of how we live with each other is generally ignored.
Call me an idealist. The one thing that I yearn for in life is to find evidence of unconditional love. This I would describe as a gift given freely without expectation of any return.